Privacy Policy

1. Who I Am

Floral Cupcakes is run by Sharon Burchall, based at 23 Bamford Street, Newton, Alfreton, Derbyshire, DE55 5TG. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, I am the data controller of the personal information you provide through this website.

You can contact me at any time about your data by emailing sharon@floralcupcakes.co.uk or calling 07717 772099.

2. What Information I Collect

When you use this website, I may collect the following personal information:

• Your name, email address and phone number, when you submit an enquiry or contact form.
• Your first name and email address when you request the wedding cake guide.
• Details about your order or event, such as collection dates, colour choices, flavours and messages.
• Dietary requirements or allergy information you choose to share with me.
• Photographs you upload as inspiration or reference images for your order.
• Basic technical information, such as your browser type, used to keep the website running securely.

3. How I Use Your Information

I use your information only to:

• Respond to your enquiries and provide quotes.
• Provide the wedding cake guide you request and keep a reminder for a personal wedding cake check-in. Requesting the guide does not subscribe you to newsletters or marketing emails.
• Prepare, confirm and fulfil your orders, including invoicing and payment records.
• Accommodate dietary requirements and allergies you tell me about.
• Keep the business records I am legally required to keep, such as invoices for tax purposes.

4. My Lawful Basis for Processing

Under UK GDPR, I process your personal information on the following bases: to take steps at your request before entering into a contract (responding to enquiries and quotes); to perform a contract with you (fulfilling your order); to comply with legal obligations (tax and accounting records); and for my legitimate interests in running my business, where these are not overridden by your rights.

Allergy and dietary information is treated with extra care and is used solely to prepare your order safely.

5. How Your Information Is Stored

Your enquiry and order details are stored securely within this website's hosting platform, which uses industry-standard security measures. Access is restricted to me alone.

I keep enquiry and order records for as long as needed to fulfil your order and to meet my legal and tax obligations (normally up to six years for invoices), after which they are securely deleted.

6. Who I Share Your Information With

I never sell your personal information, and I do not share it with third parties for marketing purposes.

Your information may be processed by the trusted service providers who operate this website on my behalf (website hosting and secure data storage), who are bound by their own data protection obligations. I may also share information where required by law.

7. Your Rights

Under UK GDPR, you have the right to:

• Request a copy of the personal information I hold about you.
• Ask me to correct any information that is inaccurate or incomplete.
• Ask me to delete your personal information, where there is no legal reason for me to keep it.
• Object to or restrict how I use your information in certain circumstances.
• Request that your information is provided to you in a portable format.

8. Cookies and This Website

This website does not use advertising or tracking cookies. It stores your enquiry list locally on your own device (using your browser's local storage) so that your chosen items are remembered between visits. This information never leaves your device until you choose to submit an enquiry.

9. Complaints

If you are unhappy with how I have handled your personal information, please contact me first at sharon@floralcupcakes.co.uk and I will do my best to put things right.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK regulator for data protection, at ico.org.uk or by calling 0303 123 1113.

10. Changes to This Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page, and the latest version will always apply.

This policy was last updated in October 2026.